Garbage Seafood II - Guerrilla Campaign Packages Garbage as Seafood (GALLERY)

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CAN YOU GUESS WHAT'S NEXT?

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Ayman Helweh
On: May 3, 08
1233 Trends
563 Comments


Garbage Seafood II - Guerrilla Campaign Packages Garbage as Seafood (GALLERY) [Edit]


Garbage Seafood II - Guerrilla Campaign Packages Garbage as Seafood (GALLERY) 1413 Views - Click for Gallery

Imagine going to the seafood section of your grocery store to pick up shrimp or squid only to be faced with a package that looks like seafood but is actually purely garbage.

This is exactly what this brilliant Surfrider guerrilla campaign did to raise awareness for the need to keep our oceans clean.

“To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets.”

The trash packages include cigarette butts, condoms, rotten food, cans, assorted plastic toys and other items that pollute the beach.

This print ads extension are for people like us who couldn’t actually make it to the market. I would surely lose my appetite if I saw the real thing!

Here is another ad against ocean pollution:

Garbage Seafood - Shock Visuals For Clean Seas (GALLERY)

As a seafood lover, these ads really spoke to me. The photography is exceptional, and at a glance, one might not notice the horrors hidden within each image. A closer look shows that the sushi is not wrapped in seaweed, but in plastic bags. The fish isn’t covered in a delicious balsamic glaze, but… [More]

Advertising Agency: Saatchi & Saatchi, Los Angles, USA ECD: Harvey Marco CD: Felipe Bascope ACD/Copywriter: Raymond Hwang Art Director: Juan Bobillo Producer: Chris Halstead Director of Integrated Production/Multimedia: Damian Stevens Account Director: Paul Goncalves Photographer: Matt Cobleigh Art Producer: Angee Murray Print Producer: Beth Noll Project Manager: Shelby Yates Retoucher: Rocket Studios (adsoftheworld)





Garbage Seafood II - Guerrilla Campaign Packages Garbage as Seafood (GALLERY)
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Garbage Seafood II - Guerrilla Campaign Packages Garbage as Seafood (GALLERY) 5


Via: adsoftheworld  


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Comments:


That is SO clever, I love it!

By: Bianca Bartz on May 3, 08 | 2897 Trends | 597 Comments

absolutely B. Imagine going through the food packs in the freezer to end up with something like this. The ads made me think hard, imagine see these things in real life!

By: Ayman Helweh on May 3, 08 | 1233 Trends | 563 Comments

It would be so easy to stage something like this yourself. I'm tempted. If I ever end up in jail, it will be as a result of something like this... and I'm counting on someone to feature it in Trend Hunter!

By: Bianca Bartz on May 3, 08 | 2897 Trends | 597 Comments



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