Garbage Seafood II Edit
Guerrilla Campaign Packages Garbage as Seafood

Imagine going to the seafood section of your grocery store to pick up shrimp or squid only to be faced with a package that looks like seafood but is actually purely garbage.

This is exactly what this brilliant Surfrider guerrilla campaign did to raise awareness for the need to keep our oceans clean.

“To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets.”

The trash packages include cigarette butts, condoms, rotten food, cans, assorted plastic toys and other items that pollute the beach.

This print ads extension are for people like us who couldn’t actually make it to the market. I would surely lose my appetite if I saw the real thing!

Here is another ad against ocean pollution:

Garbage Seafood - Shock Visuals For Clean Seas (GALLERY)

As a seafood lover, these ads really spoke to me. The photography is exceptional, and at a glance, one might not notice the horrors hidden within each image. A closer look shows that the sushi is not wrapped in seaweed, but in plastic bags. The fish isn’t covered in a delicious balsamic glaze, but… [More]