Rockstar

Dexter Guerrilla Campaign

By: Ayman - Published: • References: dailymotion
Public bathrooms are becoming an increasingly popular target for advertising. The latest is a guerrilla bathroom campaign to promote the second season of Dexter on the FX channel in Portugal.

The campaign uses a blood-red dye in urinals to produce a blood-like flush. The campaign catches people off-guard (literally with their pants down) and stays true to Dexter's trademark of excessive blood and gore.

Watch the above video for a demonstration of the ambient campaign in action.


Check out another urinal advertising and a bloody bathroom guerrilla campaign: Stats for Bloody Urinals as Advertising Trending: Older & Warm
Traction: 7,817 clicks in 338 w
Interest: 4 minutes
Concept: Bloody Urinals As Advertising
Related: 68 examples / 52 photos
Segment: Males, 18-35
Comparison Set: 25 similar articles, including: problem-solving brews, lux layered editorials, and chic growing chairs.