Rockstar

Dexter Guerrilla Campaign

By: Ayman - Published: Jun 24, 2008 • References: dailymotion
Public bathrooms are becoming an increasingly popular target for advertising. The latest is a guerrilla bathroom campaign to promote the second season of Dexter on the FX channel in Portugal.

The campaign uses a blood-red dye in urinals to produce a blood-like flush. The campaign catches people off-guard (literally with their pants down) and stays true to Dexter's trademark of excessive blood and gore.

Watch the above video for a demonstration of the ambient campaign in action.


Check out another urinal advertising and a bloody bathroom guerrilla campaign: Stats for Bloody Urinals as Advertising Trending: Older & Warm
Research: 7,915 clicks in 409 w
Interest: 4 minutes
Concept: Bloody Urinals As Advertising
Related: 60 examples / 46 photos
Segment: Males, 18-35
Comparison Set: 22 similar articles, including: convertible bike repair containers, mood-boosting cocktails, and zipper-less luggage backpacks.