Public bathrooms are becoming an increasingly popular target for advertising. The latest is a guerrilla bathroom campaign to promote the second season of Dexter on the FX channel in Portugal.
The campaign uses a blood-red dye in urinals to produce a blood-like flush. The campaign catches people off-guard (literally with their pants down) and stays true to Dexter's trademark of excessive blood and gore.
Watch the above video for a demonstration of the ambient campaign in action.
Check out another urinal advertising and a bloody bathroom guerrilla campaign:
Stats for Bloody Urinals as Advertising
Trending: Older & Warm
Research: 7,915 clicks in 409 w
Interest: 4 minutes
Concept: Bloody Urinals As Advertising
Related: 60 examples / 46 photos
Segment: Males, 18-35
Comparison Set: 22 similar articles, including: convertible bike repair containers, mood-boosting cocktails, and zipper-less luggage backpacks.
Bloody Urinals as Advertising
More Stats +/-
Convertible Bike Repair Containers
Zipper-Less Luggage Backpacks
Haute Cycling Gear
Bejewelled Fitness Trackers