Rockstar

Dexter Guerrilla Campaign

By: Ayman - Published: • References: dailymotion
Public bathrooms are becoming an increasingly popular target for advertising. The latest is a guerrilla bathroom campaign to promote the second season of Dexter on the FX channel in Portugal.

The campaign uses a blood-red dye in urinals to produce a blood-like flush. The campaign catches people off-guard (literally with their pants down) and stays true to Dexter's trademark of excessive blood and gore.

Watch the above video for a demonstration of the ambient campaign in action.


Check out another urinal advertising and a bloody bathroom guerrilla campaign: Stats for Bloody Urinals as Advertising Trending: Older & Warm
Traction: 7,882 clicks in 374 w
Interest: 4 minutes
Concept: Bloody Urinals As Advertising
Related: 44 examples / 34 photos
Segment: Males, 18-35
Comparison Set: 16 similar articles, including: residential charging stations, stamp tourism games, and education-encouraging apps.