Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Laura McQuarrie — April 10, 2024 — Marketing
References: thedrum
As it gets hotter outside, it's important for people to keep their liquids up to stay hydrated and feel their best, and Gatorade's newest outdoor campaign uses BPM Pay panels to help with this. Urban athletes in proximity to Sao Paulo’s Paulista Avenue will spot a newly installed billboard that taps into the Portuguese concept that reflects a sense of reciprocity and mutual aid within communities or social circles, and the idea that sweat helps us get further.
The interactive BPM Pay panel measures cardiac rhythm and offers participants a taste of Gatorade’s new Berry Blue flavor. The campaign runs at strategically calculated times throughout the day, all the while encouraging exercise and healthy hydration to support optimal performance.
The interactive BPM Pay panel measures cardiac rhythm and offers participants a taste of Gatorade’s new Berry Blue flavor. The campaign runs at strategically calculated times throughout the day, all the while encouraging exercise and healthy hydration to support optimal performance.
Trend Themes
1. Interactive Outdoor Campaigns - Utilizing BPM Pay panels for engaging outdoor experiences that promote brand image and consumer interaction.
2. Cardiac Rhythm Measurement - Implementing technology to monitor heart health and offer personalized product experiences based on individual data.
3. Hydration Monitoring Initiatives - Developing innovative solutions to encourage hydration awareness and healthy practices in urban environments.
Industry Implications
1. Advertising & Marketing - Exploring creative ways to integrate technology into outdoor advertising to capture consumer attention and drive brand engagement.
2. Sports & Beverage - Integrating health monitoring technology into sports-related products to enhance consumer experience and promote active lifestyles.
3. Health & Wellness - Fostering initiatives that leverage technology to promote hydration awareness and overall well-being within urban populations.
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