Dexter Guerrilla Campaign II

By: lourdes sanchez bayas - Published: • References: comunicadores.info
The promo ads for the series Dexter seem to get more gory by the second. The show is about a hero/antihero, serial killer who murders his victims (he only kills the bad guys) and then chops them up.

As evidence of that, refer to this guerrilla ad campaign concocted by the Kitchen agency to raise the profile of the series in Madrid, Spain.

As part of that marketing campaign, faux dismembered arms with a little sign stuck in them that says, “Dexter” have been planted among the meat in butcher shops throughout Madrid.

This line of marketing is very effective because it has a very high shock value. But it is still damn bizarre. Stats for Human Arms in Butcher Shops Trending: Older & Warm
Traction: 12,764 clicks in 326 w
Interest: 4 minutes
Concept: Human Arms In Butcher Shops
Related: 77 examples / 59 photos
Segment: Neutral, 18-35
Comparison Set: 28 similar articles, including: gaming controller clocks, professional fall fashion, and side-structured benches.