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Human Arms in Butcher Shops Edit
Dexter Guerrilla Campaign II

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Human Arms in Butcher Shops - Dexter Guerrilla Campaign II
Dexter Guerrilla Campaign II
 Published: Jun 24, 08
 Views: 4,402

The promo ads for the series Dexter seem to get more gory by the second. The show is about a hero/antihero, serial killer who murders his victims (he only kills the bad guys) and then chops them up.

As evidence of that, refer to this guerrilla ad campaign concocted by the Kitchen agency to raise the profile of the series in Madrid, Spain.

As part of that marketing campaign, faux dismembered arms with a little sign stuck in them that says, “Dexter” have been planted among the meat in butcher shops throughout Madrid.

This line of marketing is very effective because it has a very high shock value. But it is still damn bizarre.

References:  comunicadores.info

Filed In:  billboards,  interactive,  marketing,  publicity stunts








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FOUR WAYS TO REACT: vote, favorite, add more examples of Human Arms in Butcher Shops or comment about Dexter Guerrilla Campaign II.

Favorited by Happy Hotelier on Jun 27, 08
Favorited by Sam A on Jul 19, 09

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Human Arms in Butcher Shops