Dexter Guerrilla Campaign II

The promo ads for the series Dexter seem to get more gory by the second. The show is about a hero/antihero, serial killer who murders his victims (he only kills the bad guys) and then chops them up.

As evidence of that, refer to this guerrilla ad campaign concocted by the Kitchen agency to raise the profile of the series in Madrid, Spain.

As part of that marketing campaign, faux dismembered arms with a little sign stuck in them that says, “Dexter” have been planted among the meat in butcher shops throughout Madrid.

This line of marketing is very effective because it has a very high shock value. But it is still damn bizarre.