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Guerrilla Elevator Ads Edit
Plea for Action in Guantanamo Bay

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Guerrilla Elevator Ads - Plea for Action in Guantanamo Bay
Plea for Action in Guantanamo Bay
 Published: Apr 21, 08
 Views: 1,832

These fantastically creative ads are meant to bring awareness to the issues in Guantanamo Bay. It was created by human rights group, Witness for Torture, and was very successful. In fact, the campaign increased the traffic to the website by 35%.

The guerrilla ads feature a man in red prisoner’s suit, stuck in the door, his backside facing the outside of the elevator, and his hands appearing to be clamped in the doors from the inside.

The ads are meant to serve as a plea to action for the U.S. military camp at the Guantanamo Bay Naval Base in Cuba. Since the beginning of the War in Afghanistan, the U.S. has been sending those they believe are enemy combatants to Gitmo.

 Advertising Agency: TBWA\RAAD, Dubai Creative Director: Nirmal Diwadkar Art Directors: Nandu Oturkar, Rabih Najjar, Abraham Varughese Copywriter: Abraham Varughese Photographer: Kundan Raut Illustrator: Nitin Madhulkar Other additional credits: Jeremy Varon, Patricia Balan (adblogarabia)

References:  adblogarabia

Filed In:  marketing








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Guerrilla Elevator Ads or comment about Plea for Action in Guantanamo Bay.

Favorited by Jeremy Gutsche on Apr 22, 08
Favorited by Sam A on Apr 22, 08
Favorited by Princess Blay on Mar 11, 09

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