ChupaChups Lollipops has released a series of guerrilla marketing stunts where the round road signs are branded on the back as lollipops.
While the stunt is a great idea, I am just not too sure how I feel about blatantly doing publicity stunts like this aimed directly at children.
It is impossible to tell where the signs were. If they were placed directly outside schools then I would have much more of an issue with it.
Stats for Guerrilla Marketing for Kids
Trending: Older & Mild
Research: 17,838 clicks in 400 w
Interest: 3.7 minutes
Concept: Guerrilla Marketing For Kids
Related: 61 examples / 47 photos
Segment: Neutral, 4-18
Comparison Set: 22 similar articles, including: guerrilla trashcan makeovers, historical lollipops, and symbolic racism-healing pools.
Guerrilla Marketing for Kids
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