Child obesity is fast becoming a global epidemic.
The Health Promotion Switzerland foundation has come up with a creative guerilla campaign to raise the awareness of this serious issue.
The campaign uses the fact/slogan "Every Fifth Child is Overweight" on stickers placed on creatively designed pieces that instantly grab your attention.
The campaign uses a specially designed Tricycle, Sledge, Bicycle and school chair with super-sized seats and the harsh-fact sticker to illustrate the wide-spread problem.
Stats for Guerrilla Obesity Awareness Campaign
Trending: Older & Warm
Research: 14,310 clicks in 425 w
Interest: 4 minutes
Concept: Guerrilla Obesity Awareness Campaign
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: top 100 tech ideas in may, top 50 brand activations in may, and colorful cinematic burgers.
Guerrilla Obesity Awareness Campaign
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