Every Fifth Child is Overweight

By: Ayman - Published: • References: & arabaquarius.blogspot
Child obesity is fast becoming a global epidemic.

The Health Promotion Switzerland foundation has come up with a creative guerilla campaign to raise the awareness of this serious issue.

The campaign uses the fact/slogan "Every Fifth Child is Overweight" on stickers placed on creatively designed pieces that instantly grab your attention.

The campaign uses a specially designed Tricycle, Sledge, Bicycle and school chair with super-sized seats and the harsh-fact sticker to illustrate the wide-spread problem. Stats for Guerrilla Obesity Awareness Campaign Trending: Older & Warm
Traction: 14,159 clicks in 392 w
Interest: 4 minutes
Concept: Guerrilla Obesity Awareness Campaign
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: adventure-inspiring commercials, haute dessert handbags, and baked egg potatoes.