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Every Fifth Child is Overweight

By: Ayman - Published: Mar 26, 2008 • References: gesundheitsfoerderung.ch & arabaquarius.blogspot
Child obesity is fast becoming a global epidemic.

The Health Promotion Switzerland foundation has come up with a creative guerilla campaign to raise the awareness of this serious issue.

The campaign uses the fact/slogan "Every Fifth Child is Overweight" on stickers placed on creatively designed pieces that instantly grab your attention.

The campaign uses a specially designed Tricycle, Sledge, Bicycle and school chair with super-sized seats and the harsh-fact sticker to illustrate the wide-spread problem. Stats for Guerrilla Obesity Awareness Campaign Trending: Older & Warm
Research: 14,310 clicks in 425 w
Interest: 4 minutes
Concept: Guerrilla Obesity Awareness Campaign
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
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