Shop Drop Montreal is currently underway and you might just find a little surprise in your next trip to the grocery store.
Shop Dropping is when a collection of artists come together and replace labels in grocery stores with their own pieces of artwork.
This is culture jamming at its finest! I hope this is a trend that sticks because I would love to find more than just canned goods the next time I’m at my local grocery store.
Stats for Guerrilla Grocery Labels
Trending: Older & Mild
Research: 13,737 clicks in 365 w
Interest: 4 minutes
Concept: Guerrilla Grocery Labels
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: making celebs ordinary, hungry kids in your shopping cart, and supermarket aisles as catwalks.
Guerrilla Grocery Labels
More Stats +/-
Hungry Kids in Your Shopping Cart
Making Celebs Ordinary
Supermarket Aisles as Catwalks
Grocery Store Stunts
Guerrilla Tennis Courts