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Shop Drop Montreal Rebrands the Shopping Experience

By: Rose Nazarali - Published: • References: shopdroppingmontreal.org & notcot.org
Shop Drop Montreal is currently underway and you might just find a little surprise in your next trip to the grocery store.

Shop Dropping is when a collection of artists come together and replace labels in grocery stores with their own pieces of artwork.

This is culture jamming at its finest! I hope this is a trend that sticks because I would love to find more than just canned goods the next time I’m at my local grocery store. Stats for Guerrilla Grocery Labels Trending: Older & Mild
Traction: 13,356 clicks in 275 w
Interest: 4 minutes
Concept: Guerrilla Grocery Labels
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Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: making celebs ordinary, hungry kids in your shopping cart, and supermarket aisles as catwalks.