Lesbian Lipstick Smudges - 'The L Word' Guerrilla Ads (GALLERY)

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Ayman Helweh
On: Oct 8, 08
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Lesbian Lipstick Smudges - 'The L Word' Guerrilla Ads (GALLERY) [Edit]


Lesbian Lipstick Smudges - 'The L Word' Guerrilla Ads (GALLERY)
Lesbian Lipstick Smudges - 'The L Word' Guerrilla Ads (GALLERY) 2
Lesbian Lipstick Smudges - 'The L Word' Guerrilla Ads (GALLERY) 3




Lesbian Lipstick Smudges - 'The L Word' Guerrilla Ads (GALLERY) 1,188 Views - Click for Gallery

The lesbian-themed TV show, The L Word, turned to ad agency Leo Burnett, Ireland to promote the show on channel six. The target demographic was females between 18-49 years old.

Leo Burnett came up with a creative campaign that catches these females off-guard in clothing stores. Double sided stickers of a pink lipstick smudge were printed on cotton and placed on the collars of blouses.

However, instead of the typically male “got caught” phrase, the reverse side says “It’s a girl on girl thing” with the TV show’s logo and the show’s air date and time. 

Source: sho   Via: adsoftheworld  


21 Creatively Hidden and Surprising Ads (CLUSTER)


Advertising is most effective when it surprises you with something you didn’t see at the first glance or when it catches you off-guard in a way you didn't expect. This cluster features 21 such ads that… [More]










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