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Lesbian Lipstick Smudges Edit
'The L Word' Guerrilla Ads

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Lesbian Lipstick Smudges
'The L Word' Guerrilla Ads
Lesbian Lipstick Smudges - 'The L Word' Guerrilla Ads (GALLERY) 2
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Lesbian Lipstick Smudges - 'The L Word' Guerrilla Ads (GALLERY)
'The L Word' Guerrilla Ads
 Published: Oct 8, 08
 Views: 3,386

The lesbian-themed TV show, The L Word, turned to ad agency Leo Burnett, Ireland to promote the show on channel six. The target demographic was females between 18-49 years old.

Leo Burnett came up with a creative campaign that catches these females off-guard in clothing stores. Double sided stickers of a pink lipstick smudge were printed on cotton and placed on the collars of blouses.

However, instead of the typically male “got caught” phrase, the reverse side says “It’s a girl on girl thing” with the TV show’s logo and the show’s air date and time.

References:  sho, adsoftheworld

Filed In:  interactive,  marketing,  media,  pop culture






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Lesbian Lipstick Smudges