Rockstar

Howies Winter Clothing Campaign to Save the Planet

By: Elsa Blaine - Published: Dec 30, 2008 • References: howies and greenupgrader
Howies winter ad campaign echoes the company’s philosophy in regards to protecting and preserving the planet. They created these giant tags which look similar to what you find when you buy a plant for your garden.

There are 4 versions, River, Forest, Mountain and Sea. Each oversized sign bares care instructions for the earthly feature that it is placed to protect.

Howies mandate “is to create a timeless product that won’t become waste due to poor quality or change in fads,” and this is a truly creative way to combine nature conservation and still promote a product nicely.