Elsa Blaine
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Howies winter ad campaign echoes the company’s philosophy in regards to protecting and preserving the planet. They created these giant tags which look similar to what you find when you buy a plant for your garden. There are 4 versions, River, Forest, Mountain and Sea. Each oversized sign bares care instructions for the earthly feature that it is placed to protect. Howies mandate “is to create a timeless product that won’t become waste due to poor quality or change in fads,” and this is a truly creative way to combine nature conservation and still promote a product nicely.  We believe in making products that serve a purpose and that stand the test of time. We avoid the fashions of the day and just ensure our products are as functional and as simple as possible. ‘That which has the greatest use, possesses the greatest beauty’.
(howies)References: howies, greenupgrader Filed In: |
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