Guerrilla Director’s Chairs - Puma Marseille Ads

Future:headz is a Munich-based agency promoting the opening of a new PUMA store in Marseilles, France.

A photo shoot for fut:ter, a German fashion magazine, took place in Marseille featuring models posing in customized director’s chairs. On the backs of the seats were messages conveying anyone could be a star by being photographed inside the new PUMA Concept Store that opened May 29.

Check out some more ads for the opening:

Temporary Sidewalk Ads - Puma Fashion Fast Lanes

Fashion fast lanes, a new instrument for promotion on pavement, has been introduced for Puma. The project was developed by future:headz to guide fashionistas to the newly opened Puma Store in Marseill… [More]