Rookie

Puma Marseille Ads

By: futureheadz - Published:   Updated: Aug 11 2011 • References: puma & futureheadz
Future:headz is a Munich-based agency promoting the opening of a new PUMA store in Marseilles, France.

A photo shoot for fut:ter, a German fashion magazine, took place in Marseille featuring models posing in customized director's chairs. On the backs of the seats were messages conveying anyone could be a star by being photographed inside the new PUMA Concept Store that opened May 29.

Check out some more ads for the opening:

Implications - Businesses that offer their consumers the opportunity to step into an alternative role or character will appeal to a wide audience. Today's consumers will find products that allow them to embody a new and fresh set of traits or qualities.

Stats for Guerrilla Director's Chairs Trending: Older & Chilly
Traction: 3,384 clicks in 340 w
Interest: 4 minutes
Concept: Guerrilla Director's Chairs
Related: 68 examples / 52 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: wizardly christmas sweaters, outdoor camping editorials, and preparation-themed lookbooks.