Future:headz is a Munich-based agency promoting the opening of a new PUMA store in Marseilles, France.
A photo shoot for fut:ter, a German fashion magazine, took place in Marseille featuring models posing in customized director's chairs. On the backs of the seats were messages conveying anyone could be a star by being photographed inside the new PUMA Concept Store that opened May 29.
Check out some more ads for the opening:
Implications - Businesses that offer their consumers the opportunity to step into an alternative role or character will appeal to a wide audience. Today's consumers will find products that allow them to embody a new and fresh set of traits or qualities.
Stats for Guerrilla Director's Chairs
Trending: Older & Chilly
Research: 3,397 clicks in 412 w
Interest: 4 minutes
Concept: Guerrilla Director's Chairs
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
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Guerrilla Director's Chairs
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