Puma Marseille Ads
A photo shoot for fut:ter, a German fashion magazine, took place in Marseille featuring models posing in customized director's chairs. On the backs of the seats were messages conveying anyone could be a star by being photographed inside the new PUMA Concept Store that opened May 29.
Check out some more ads for the opening:
Implications - Businesses that offer their consumers the opportunity to step into an alternative role or character will appeal to a wide audience. Today's consumers will find products that allow them to embody a new and fresh set of traits or qualities.Stats for Guerrilla Director's Chairs Trending: Older & Chilly
Traction: 3,379 clicks in 333 w
Interest: 4 minutes Concept: Guerrilla Director's Chairs
Related: 55 examples / 42 photos
Segment: Neutral, 18-35 Comparison Set: 20 similar articles, including: pastry vending machines, car customization campaigns, and harrowing prostitution photography.