Guerrilla Tampax Stunt Puts Mother Nature On the Street

By: Vincent Salera - Mar 22, 2009   Updated: Apr 11 2011
References: adsoftheworld
This hilarious commercial for Tampax tampons uses a woman with a very annoying squeaky voice trying to give women Mother Nature's monthly “gift” to women passing by. I just love the way women try to avoid her, especially on the escalator. The background song “Bad to the Bone” really works as well.

Implications - Advertisements like this succeed at being funny and informative simultaneously, and are thus far more likely to appeal to a wide number of consumers. By combining a traditionally taboo product with a clever sense of humor, campaigns like this definitely let consumers have a little fun. This is something they ultimately appreciate and are far more likely to remember.