Prodigy

Guerrilla Tampax Stunt Puts Mother Nature On the Street

By: Vincent Salera - Published:   Updated: Apr 11 2011 • References: adsoftheworld
This hilarious commercial for Tampax tampons uses a woman with a very annoying squeaky voice trying to give women Mother Nature's monthly “gift” to women passing by. I just love the way women try to avoid her, especially on the escalator. The background song “Bad to the Bone” really works as well.

Implications - Advertisements like this succeed at being funny and informative simultaneously, and are thus far more likely to appeal to a wide number of consumers. By combining a traditionally taboo product with a clever sense of humor, campaigns like this definitely let consumers have a little fun. This is something they ultimately appreciate and are far more likely to remember. Stats for Monthly Periods as Presents Trending: Older & Chilly
Traction: 5,643 clicks in 331 w
Interest: 4 minutes
Concept: Monthly Periods As Presents
Related: 56 examples / 43 photos
Segment: Females, 12-55
Comparison Set: 20 similar articles, including: tampon crafts, funny feminine hygiene ads, and designer tampons.