We've all seen dozens (if not hundreds) of shamelessly cheesy commercials. Although you may think they are funny to laugh at, it is the company that makes an emotional connection with you that gets the last laugh (and perhaps brand loyalty subconsciously as well).

While some shamelessly cheesy commercials are flops, there have been some undeniable wins as well. Maybe it's easier to relate to companies who don't take themselves so seriously.

Implications - Comedic commercials definitely take the edge off and make companies seem more down to Earth. And after all, when we see a product on the shelf, we want to feel like we trust it to do what it promises.