The Dove Mad Men-Style Ad Takes us Back in Time

By: Vittoria Natarelli - Published: Aug 3, 2010 • References: & adland
The Dove Mad Men-style ad uses the success of the popular TV drama to sell soap.

Produced by Mindshare Entertainment, the ad is set in a Mad Men-style scene, with two marketing pros talking about how they don't understand women. A pretty little secretary lets them in on the big secret.

Atypical for Dove, the Mad Men-style commercial shines a light on men rather than women, the demographic Dove typically atempts to empower. At any rate, make sure you watch the Dove Mad Men style ad here! Stats for Drama-Themed Commercials Trending: Older & Mild
Research: 2,017 clicks in 302 w
Interest: 4 minutes
Concept: Dove Mad Men Style Ad
Related: 91 examples / 70 photos
Segment: Males, 18-35
Comparison Set: 33 similar articles, including: soap opera spoof ads, musical promotional partnerships, and auto sports tournaments.