The Dove Mad Men-Style Ad Takes us Back in Time

By: Vittoria Natarelli - Published: • References: dove.us & adland
The Dove Mad Men-style ad uses the success of the popular TV drama to sell soap.

Produced by Mindshare Entertainment, the ad is set in a Mad Men-style scene, with two marketing pros talking about how they don't understand women. A pretty little secretary lets them in on the big secret.

Atypical for Dove, the Mad Men-style commercial shines a light on men rather than women, the demographic Dove typically atempts to empower. At any rate, make sure you watch the Dove Mad Men style ad here! Stats for Drama-Themed Commercials Trending: Older & Mild
Traction: 2,009 clicks in 228 w
Interest: 4 minutes
Concept: Dove Mad Men Style Ad
Related: 95 examples / 73 photos
Segment: Males, 18-35
Comparison Set: 35 similar articles, including: soap opera spoof ads, musical promotional partnerships, and emotional phone commercials.