The Pedigree Puppy Commercial Showcases an Intelligent and Sneaky Pup
Nevertheless, the Pedigree Puppy commercial will melt your heart a little bit, especially when the little guy runs towards the camera.
Implications - Using animals in advertising campaigns is an easy way to evoke empathy from consumers. The general public often associates animals with positive emotions and are thus more receptive to the ideas being presented. Corporations looking to sell a hard idea to the general public may consider appealing to consumers' emotions rather than their logical or ethical rationale.