The Dove Men+Care Commercial Draws on the Male Psyche

By: Tiana Reid - Published: Jun 22, 2010 • References: & adrants
The ninety-second Dove Men+Care commercial, the "Manthem," goes through fast frames from the birth of a man's life to what I suppose is something similar his midlife crisis.

The tag line, "Be comfortable in your own skin," smells very similar to the company's female counterpart, the Dove "Campaign for Real Beauty." With the help of Ogilvy, the Dove Men+Care commercial touches on what gendered social pressures do to the male psyche, which hopefully pressures you to buy their product. Stats for Manthem Ads Trending: Older & Average
Research: 2,744 clicks in 310 w
Interest: > 3 minutes
Concept: Dove Men Care Commercial
Related: 72 examples / 55 photos
Segment: Females, 4-55
Comparison Set: 26 similar articles, including: soccer distraction ads, homosexual fast food ads, and sexy skeleton spoofs.