The Kia Sportage 'Grand Master Melle Mel' Commercial Is Cool Dad-Approved

By: Allison Love - Published: Aug 15, 2010 • References: 2011sportage & adsoftheworld
The newest Kia Sportage 'Grand Master Melle Mel' commercial definitely gets you laughing. Kia Sportage is working with the popularity of their last hip-hopping hamster ad, which was insanely funny.

In this version, there's a dad who is rapping along to the classic song 'The Message' by Grandmaster Flash and the Furious Five along with Grand Master Melle Mel. Finally he gets home to find his wife asking him if he picked up the diapers, to which the dad realizes his fun was a figment of his imagination. Stats for Hip-Hop Dad Ads Trending: Older & Mild
Research: 2,308 clicks in 302 w
Interest: > 3 minutes
Concept: Kia Sportage Grand Master Melle Mel
Related: 73 examples / 56 photos
Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: spinning kinetic mobiles, hip-hop hamsters, and graffiti art roadsters.