LG wants you to "Give it a Ponder" with their latest campaign against mobile phone debauchery and gossip-mongering. It is refreshing to see a phone company taking responsibility for a growing problem amongst younger generations using their services.
The funny commercial was put on by advertising agency Y&R in New York and headed by Chief Creative Officers Ian Reichenthal and Scott Vitrone. It's great to see that the heavier "Give it a Ponder" motto is delivered in a light manner.
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Research: 6,614 clicks in 333 w
Interest: 4 minutes
Concept: Girly Beards
Related: 62 examples / 48 photos
Segment: Females, 18-35
Comparison Set: 23 similar articles, including: innovative texting devices, drunken text sites, and gruesome shockvertising.
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