HP 'Happy Baby' Commercial Promotes ePrint Convenience

By: Katie Cordrey - Published: Oct 25, 2010 • References: h30495.www3.hp & progmic
A new -- and over-the-top cute -- HP 'Happy Baby' commercial features a baby speeding along highways and through traffic while seated in a walker. The child ends up rolling home, where the proud parents are sending photos of the little tyke from their cell phones directly to an HP photo printer.

The message behind the HP 'Happy Baby' commercial is that anyone, anywhere can speed photos and documents directly to a Web-connected HP printer using a mobile device. The speeding baby is a metaphor for the convenience of ePrint from HP. Stats for Speeding Babies Trending: Older & Buzzing
Research: 19,854 clicks in 290 w
Interest: > 3 minutes
Concept: HP Happy Baby Commercial
Related: 69 examples / 53 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: fashionista baby diapers (update), fight for kisses commercial, and rollerblading baby ads.