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The Latest Orangina Commercial is Raising Eyebrows

By: Tiana Reid - Published: Jun 25, 2010   Updated: Jun 21 2011 • References: orangina and youtube
Orangina is no stranger to using animals in their commercials, and this recently-released Orangina commercial is raising some eyebrows. Daniel Saynt of Fashion Indie wonders "whether or not this commercial is homophobic?" Beyond that question, the ad has a lot of quirks, like using Orangina as aftershave.

Take a look at the Orangina commercial at the links provided. What do you think of the commercial?

Implications - One of the best ways a company can raise its brand's profile is by investing in advertising that is comedic, shocking and novel. By focusing on the humor and entertainment value of the commercial, the company increases the chances that the ad will go viral. It also immediately transforms the commercial from an advertisement into a conversation starter, allowing potential consumers to engage with the product on a personal level.