Take a look at the Orangina commercial at the links provided. What do you think of the commercial?
Implications - One of the best ways a company can raise its brand's profile is by investing in advertising that is comedic, shocking and novel. By focusing on the humor and entertainment value of the commercial, the company increases the chances that the ad will go viral. It also immediately transforms the commercial from an advertisement into a conversation starter, allowing potential consumers to engage with the product on a personal level.