Many may know Axe body spray for its advertisements showing hot girls quickly turn into savages and unable to control men who spray on Axe deodorant. Though this can be deemed slightly offensive to the female gender, when looking past this specific attribute, there are various clever and inventive marketing strategies that deserve to be highlighted.
Marketing companies from around the world have contributed to making the line of Axe body sprays a memorable product, which infuses funny, interesting and innovative advertising ideas. One of the most recent campaigns, the 'morning after pillow,' provides a satirical spin on letting guys know how to get rid of women the morning after. Another clever ad makes use of 3D technology, which engages the viewer by allowing them to alter the scenario depending on their specific preference.
Even though you may not use the product, Axe deodorant and its marketing strategy is one that has been successful in selling its merchandise as well as getting a few good laughs in.
Stats for 12 Clever Axe Deodorant Campaigns
Trending: Older & Chilly
Research: 12,758 clicks in 178 w
Interest: 0.9 minutes
Concept: Axe Deodorant
Related: 86 examples / 66 photos
Segment: Males, 12-35
Comparison Set: 31 similar articles, including: ketchup phone numbers, break up shagging, and double entendre advertising.
12 Clever Axe Deodorant Campaigns
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From 3D Scenario Altering Ads to Axe Deodorant Buskvertising
By: Ariel Weber - Published: Dec 28, 2012