Hard-Edged Commercial Gives Baby Carrots Extreme Makeover

By: Amanda Chang - Published: Sep 10, 2010 • References: buzzfeed & huffingtonpost
The cute persona that baby carrots once emanated has taken a 360 degree turn. CP+B's EXTREME 'Eat 'Em Like Junk Food' commercial has given baby carrots an extreme makeover in an attempt to inspire healthy eating. The hard-edged commercial advertising baby carrots tells kids to "Eat ‘Em Like Junk Food!" in a rough-and-tumble kind of way.

The commercial features a seemingly impossible, extreme stunt in which a guy sitting in a grocery cart jet is sent soaring through the air while a woman, equipped with a baby carrot machine gun, shoots carrots into his mouth. Oh, and did I mention an extreme Pterodactyl swoops down and snatches up the carrots?

What do you think: will the baby carrots extreme makeover make an impact on children and their eating habits? Stats for Extreme Healthvertising Trending: Older & Average
Research: 3,752 clicks in 298 w
Interest: > 3 minutes
Concept: Baby Carrots Extreme Makeover
Related: 31 examples / 24 photos
Segment: Neutral, 18-35
Comparison Set: 11 similar articles, including: suicide food ads, mutant veggie ad, and 83 bright orange innovations.