The Atheist Bus Campaign, a brilliant publicity stunt, launched in London today. The project goal is to raise £5,500 to run 30 buses across the capital for four weeks with the slogan:
"There’s probably no God. Now stop worrying and enjoy your life."
Donations could be made online and Professor Richard Dawkins, bestselling author of The God Delusion, generously agreed to match the donations. As the campaign raised £5,500, his donation helped bring the campaign total to £11,000.
All donations are managed by The British Humanist Association. The aim of the project is to brighten people's days and raise awareness of atheism in the UK.
It was a great project as it was, but it was even more incredible that they raised the cash in just one hour and six minutes. They are now planning to advertise inside the buses as well.
This idea rocks!
Stats for Guerrilla Anti-Religion Campaigns
Trending: Older & Mild
Research: 5,477 clicks in 396 w
Interest: 4 minutes
Concept: Guerrilla Anti-Religion Campaigns
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: bus depots for dogs, innovative round-world trips, and ultra thin netbooks.
Guerrilla Anti-Religion Campaigns
More Stats +/-
Innovative Round-World Trips
Bus Depots For Dogs
Ultra Thin Netbooks
3D-Printed Gothic Necklaces
Top 25 Men's Grooming Ideas in May