When Maui's dolphin population hit an alarmingly low number of only 111, WWF had to act fast. They wanted to raise awareness about this terrible fact before a crucial parliament vote could take place in Australia.
Saatchi & Saatchi New Zealand came to the rescue with a brilliant campaign. In the weeks leading to the vote, life-sized Maui dolphins started appearing trapped on high profile fences all over Auckland. They even made an appearance on a fence right across the parliament.
The campaign encouraged people to donate money for the cause by texting STOP to a number. It received huge amounts of coverage from both TV and the press, helping spread awareness about the topic.
The campaign was created with executive creative director Mike O Sullivan, art director Ant Hatton, copywriter Robbie Brammall, and photographer Stephen Langdon.
Check out more recent WWF campaigns:
Stats for Dolphins in the City
Trending: Older & Mild
Research: 7,467 clicks in 409 w
Interest: 4 minutes
Concept: Dolphins In The City
Related: 60 examples / 46 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: pressure-reducing seat cushions, student-designed coupes, and cigarette butt bricks.
Dolphins in the City
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