Dolphins in the City - WWF Guerrilla Donation Campaign (GALLERY)

When Maui’s dolphin population hit an alarmingly low number of only 111, WWF had to act fast. They wanted to raise awareness about this terrible fact before a crucial parliament vote could take place in Australia.

Saatchi & Saatchi New Zealand came to the rescue with a brilliant campaign. In the weeks leading to the vote, life-sized Maui dolphins started appearing trapped on high profile fences all over Auckland. They even made an appearance on a fence right across the parliament.

The campaign encouraged people to donate money for the cause by texting STOP to a number. It received huge amounts of coverage from both TV and the press, helping spread awareness about the topic.

The campaign was created with executive creative director Mike O Sullivan, art director Ant Hatton, copywriter Robbie Brammall, and photographer Stephen Langdon.

Check out more recent WWF campaigns:

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