Rockstar
This new interactive campaign from WWF Brasil shows exactly where your donated coin will go and which kind of animal it would help.

In order to promote their cause, WWF Brasil placed magnetic posters in gyms, cinemas and reception areas at offices and companies.

The poster invites you to place your coin in a specific area according to its denomination. As more coins are added, an animal drawing starts to shape up.

The instant connection between the donated coin and the animal that people love works perfectly in getting more people interested in supporting the animals.

The creative campaign was created by DDB Brazil. See the guerrilla campaign in action in the above video.