The Royal Canadian Mint Engages with the History of Making Change
Amy Duong — November 6, 2023 — Art & Design
References: youtube & designtaxi
The History of Making Change campaign is the main focus of the recent works by the Royal Canadian Mint. The campaign works hard to bring attention to the country's diverse history and showcases this through three new coins, which are joining the Commemorative Circulation Program as well.
Through the animated videos that capture the work, the Royal Canadian Mint will be able to take viewers through a visual journey of the country's archives. It highlights the significance of " the $2 National Indigenous Peoples Day coin, the $1 Elsie MacGill coin, and the $2 Jean-Paul Riopelle coin." Each design represents a different aspect of the Canadian heritage and honors various accomplishments such as the tapestry of culture. It works with McCann Montreal to make the animations possible.
Image Credit: The Royal Canadian Mint
Through the animated videos that capture the work, the Royal Canadian Mint will be able to take viewers through a visual journey of the country's archives. It highlights the significance of " the $2 National Indigenous Peoples Day coin, the $1 Elsie MacGill coin, and the $2 Jean-Paul Riopelle coin." Each design represents a different aspect of the Canadian heritage and honors various accomplishments such as the tapestry of culture. It works with McCann Montreal to make the animations possible.
Image Credit: The Royal Canadian Mint
Trend Themes
1. Visual Storytelling - The animated videos by the Royal Canadian Mint showcase the country's diverse history and engage viewers in a visual journey of the archives.
2. Commemorative Circulation Program - The new coins joining the Commemorative Circulation Program highlight different aspects of Canadian heritage and promote a sense of pride and celebration.
3. History Preservation - The History of Making Change campaign by the Royal Canadian Mint focuses on honoring significant accomplishments and preserving the tapestry of Canadian culture.
Industry Implications
1. Numismatics - The Royal Canadian Mint's new coins and campaigns offer unique collectible opportunities for numismatists interested in the country's diverse history.
2. Advertising - McCann Montreal's partnership with the Royal Canadian Mint in creating animated videos presents innovative advertising possibilities in storytelling and brand engagement.
3. Cultural Heritage - The History of Making Change campaign contributes to the cultural heritage sector by promoting awareness and appreciation of Canada's rich history and accomplishments.
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