If you’re a credit-crunched marketer and don’t have a big budget to support an advertising campaign, yet still want to appeal to a large market, then guerrilla marketing may be the best strategy. Guerrilla marketers use the unexpected and unconventional to promote a product or cause. They’re often clever, in your face, and memorable.
For example, an anti-smoking campaign put pictures of faces on the backs of tail pipes to show how disgusting smoking can make people look. Even more clever, a gym advertises itself by putting pictures of fat, droopy butts on the backs of chairs at restaurants and cafes and combines it with the catch phrase “Get up and run.”
Creating Buzz on Low Budgets
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