There's a reason it's called guerrilla advertising. Our senses are continuously bombarded and sometimes it takes these ads to jolt us out of our comfort zones and remind us, that compared to some people, just how good we have it.
These bins were designed by Clemenger BBDO, Melbourne, Australia for the Father Bob Foundation, a huge force in helping feed the homeless. The bins have three ambient stickers, a knife, a fork and a call to action. The stickers are placed on bin tops around the city.
The knife and fork are on either side of the bin opening to giving the impression that the hole is a plate. The stickers proved to be quite confronting, forcing people to recognize the needs of the homeless. I think it has a dual purpose.
It reminds us to help out when we can and I bet when people see these bins, they think twice before throwing away their half eaten lunch.
Stats for Guerrilla Poverty Ads
Trending: Older & Mild
Research: 17,255 clicks in 425 w
Interest: 4 minutes
Concept: Guerrilla Poverty Ads
Related: 60 examples / 46 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: holographic display cars, greens-growing greeting cards, and pop art food representations.
Guerrilla Poverty Ads
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