There's a reason it's called guerrilla advertising. Our senses are continuously bombarded and sometimes it takes these ads to jolt us out of our comfort zones and remind us, that compared to some people, just how good we have it.
These bins were designed by Clemenger BBDO, Melbourne, Australia for the Father Bob Foundation, a huge force in helping feed the homeless. The bins have three ambient stickers, a knife, a fork and a call to action. The stickers are placed on bin tops around the city.
The knife and fork are on either side of the bin opening to giving the impression that the hole is a plate. The stickers proved to be quite confronting, forcing people to recognize the needs of the homeless. I think it has a dual purpose.
It reminds us to help out when we can and I bet when people see these bins, they think twice before throwing away their half eaten lunch.
Stats for Guerrilla Poverty Ads
Trending: Older & Mild
Research: 17,249 clicks in 419 w
Interest: 4 minutes
Concept: Guerrilla Poverty Ads
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: naturally flavored milkshakes, ring-shaped chicken fries, and top 25 diy ideas in april.
Guerrilla Poverty Ads
More Stats +/-
Ring-Shaped Chicken Fries
Naturally Flavored Milkshakes
Top 25 DIY Ideas in April
Rainbow Grilled Cheese Sandwiches
Smart Touchscreen Payment Terminals