Talented

Boston Hoax Turns Into Million Dollar Mishap

By: Greg Ponesse - Published:   Updated: May 16 2011 • References: nytimes
Two men have been accused of placing electronic advertisements for a cartoon around Boston that some people feared was a bomb. It is obvious that the city of Boston did not recognize the display for what it was.

Implications - The two men were actually hired by a marketing firm called Interference Inc. The men placed the advertisements with flashing lights all around the city. The ads had a picture of a character from the show Aqua Teen Hunger Force on them. It's apparent that not many people knew the cartoon very well! Even though the men were hired by a company they were still charged with "placing a hoax device in a way that causes panic and disorderly conduct."

Stats for Guerrilla Marketing Gone Bad Trending: Older & Average
Traction: 6,426 clicks in 410 w
Interest: 4 minutes
Concept: Guerrilla Marketing Gone Bad
Related: 88 examples / 68 photos
Segment: Neutral, 18-35
Comparison Set: 32 similar articles, including: exclusive celebrity apps, jolly checkout jingles, and modern double-jacked headphones.