Two men have been accused of placing electronic advertisements for a cartoon around Boston that some people feared was a bomb. It is obvious that the city of Boston did not recognize the display for what it was.
Implications - The two men were actually hired by a marketing firm called Interference Inc. The men placed the advertisements with flashing lights all around the city. The ads had a picture of a character from the show Aqua Teen Hunger Force on them. It's apparent that not many people knew the cartoon very well! Even though the men were hired by a company they were still charged with "placing a hoax device in a way that causes panic and disorderly conduct."
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Concept: Guerrilla Marketing Gone Bad
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Guerrilla Marketing Gone Bad
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