Boston Hoax Turns Into Million Dollar Mishap

By: Greg Ponesse - Published: Feb 3, 2007   Updated: May 16 2011 • References: nytimes
Two men have been accused of placing electronic advertisements for a cartoon around Boston that some people feared was a bomb. It is obvious that the city of Boston did not recognize the display for what it was.

Implications - The two men were actually hired by a marketing firm called Interference Inc. The men placed the advertisements with flashing lights all around the city. The ads had a picture of a character from the show Aqua Teen Hunger Force on them. It's apparent that not many people knew the cartoon very well! Even though the men were hired by a company they were still charged with "placing a hoax device in a way that causes panic and disorderly conduct." Stats for Guerrilla Marketing Gone Bad Trending: Older & Average
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