Freitag Guerrilla Campaign

By: laia martinell - Published: Sep 28, 2007 • References: trendhunter
Tired of looking at kitschy trailers? With labels like "Maria te quiero" or other religious slogans or tacky images of naked females, it was time trailers got a makeover. In Europe, they've made the decision to ad some glam to mobile homes, turning the distribution vehicles into sexy advertising tools 24 hours a day, 365 days a year.

Brands like Pepsi, Freitag and Pringles are already using this ad method to reach their European target markets. Since traditional communication media is getting saturated, creativity is the only way out! Stats for Europe Trailer Ads Trending: Older & Mild
Research: 11,173 clicks in 451 w
Interest: 4 minutes
Concept: Europe Trailer Ads
Related: 69 examples / 53 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: donation-collecting dogs, movie scene color palettes, and compact korean shopping malls.