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Chucky Unleashed in Times Square

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Guerrilla Movie PR Stunts
Chucky Unleashed in Times Square
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Guerrilla Movie PR Stunts - Chucky Unleashed in Times Square (VIDEO)
Chucky Unleashed in Times Square
 Published: Sep 11, 08
 Views: 3,626

In this guerrilla DVD promotion, Chucky visits Times Square. In a brilliant marketing move, 20th Century Fox released a horde of iconic Chucky lookalikes to wander among the crowds in New York City.

The normally unflappable New Yorkers loved it, sneering, jeering and even laughing. The life-sized Chucky dolls were armed with fake weapons.

The eye-catching stunt was designed to promote the release of Child’s Play, Chucky’s 20th Birthday Edition DVD.

References:  thelondonpaper

Filed In:  leaders,  marketing,  pop culture,  publicity stunts






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Guerrilla Movie PR Stunts