Chucky Unleashed in Times Square
The normally unflappable New Yorkers loved it, sneering, jeering and even laughing. The life-sized Chucky dolls were armed with fake weapons.
The eye-catching stunt was designed to promote the release of Child's Play, Chucky's 20th Birthday Edition DVD.
Implications - Personally, I would be freaking out if I saw an army of Chucky dolls wandering around like regular pedestrians. All of my childhood nightmares have been re-awakened, only this is way worse as the dolls are now human-sized. I think I'll just stay indoors from now on.Stats for Guerrilla Movie PR Stunts Trending: Older & Average
Traction: 7,061 clicks in 337 w
Interest: > 3 minutes Concept: Guerrilla Movie PR Stunts
Related: 62 examples / 48 photos
Segment: Neutral, 18-35 Comparison Set: 23 similar articles, including: open source content, recreating classic horror movies, and artistic alien towels.