In this guerrilla DVD promotion, Chucky visits Times Square. In a brilliant marketing move, 20th Century Fox released a horde of iconic Chucky lookalikes to wander among the crowds in New York City.
The normally unflappable New Yorkers loved it, sneering, jeering and even laughing. The life-sized Chucky dolls were armed with fake weapons.
The eye-catching stunt was designed to promote the release of Child's Play, Chucky's 20th Birthday Edition DVD.
Implications - Personally, I would be freaking out if I saw an army of Chucky dolls wandering around like regular pedestrians. All of my childhood nightmares have been re-awakened, only this is way worse as the dolls are now human-sized. I think I'll just stay indoors from now on.
Guerrilla Movie PR Stunts
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