Chucky Unleashed in Times Square

By: Going Like Sixty - Published: Sep 12, 2008   Updated: Jul 20 2011 • References: thelondonpaper
In this guerrilla DVD promotion, Chucky visits Times Square. In a brilliant marketing move, 20th Century Fox released a horde of iconic Chucky lookalikes to wander among the crowds in New York City.

The normally unflappable New Yorkers loved it, sneering, jeering and even laughing. The life-sized Chucky dolls were armed with fake weapons.

The eye-catching stunt was designed to promote the release of Child's Play, Chucky's 20th Birthday Edition DVD.

Implications - Personally, I would be freaking out if I saw an army of Chucky dolls wandering around like regular pedestrians. All of my childhood nightmares have been re-awakened, only this is way worse as the dolls are now human-sized. I think I'll just stay indoors from now on. Stats for Guerrilla Movie PR Stunts Trending: Older & Average
Research: 7,079 clicks in 402 w
Interest: > 3 minutes
Concept: Guerrilla Movie PR Stunts
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
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