The Pop Down Project aims to empower guerrilla activists with the power to fight what they call public space pollution.
Participants in the Pop Down Project just download the red-and-white stickers and affix them to the top corner of outdoor advertisements, billboards and other public eyesores. In doing so, the public space pollutants look just like a pop-up box on your browser.
As URLesque points out, it's far easier to ignore a pop-up ad on your computer than a giant billboard on the street. The Pop Down Project aims to make these public ads similarly irrelevant.
Stats for Fighting Public Space Pollution
Trending: Older & Mild
Research: 9,020 clicks in 388 w
Interest: 4 minutes
Concept: Fighting Public Space Pollution
Related: 70 examples / 54 photos
Segment: Neutral, 18-35
Comparison Set: 26 similar articles, including: self-evaluation street art, fire hydrant canvases, and humanized street signs.
Fighting Public Space Pollution
More Stats +/-
Fire Hydrant Canvases
Self-Evaluation Street Art
Humanized Street Signs
Offsets for Philanderers