The Guerrilla 'Pop Down Project' Marks Unwanted Ads

By: Marissa Brassfield - Published: Dec 12, 2008 • References: pop-down.blogspot & urlesque
The Pop Down Project aims to empower guerrilla activists with the power to fight what they call public space pollution.

Participants in the Pop Down Project just download the red-and-white stickers and affix them to the top corner of outdoor advertisements, billboards and other public eyesores. In doing so, the public space pollutants look just like a pop-up box on your browser.

As URLesque points out, it's far easier to ignore a pop-up ad on your computer than a giant billboard on the street. The Pop Down Project aims to make these public ads similarly irrelevant. Stats for Fighting Public Space Pollution Trending: Older & Mild
Research: 9,020 clicks in 388 w
Interest: 4 minutes
Concept: Fighting Public Space Pollution
Related: 70 examples / 54 photos
Segment: Neutral, 18-35
Comparison Set: 26 similar articles, including: self-evaluation street art, fire hydrant canvases, and humanized street signs.