“Sleep on Boobs” Wonderbra Campaign

By: Ayman - Published: Oct 6, 2008   Updated: Aug 4 2011 • References: adsoftheworld
The ever creative Wonderbra brand went for a humorous, ambient advertising approach with this unusual campaign that was deployed in hotels and beauty parlors in China.

Pillows with graphic images of the chest area of a busty female wearing a Wonderbra were used to demonstrate the effect of the famous brand first hand.

The campaign was created by No.7 ad agency, Beijing with creative director King Chen, photographer Chenleiand, and copywriter Wendy.

Implications - Outlandish and eccentric concepts are likely to generate unusual or new experiences for clients. Businesses that take the risk to break the rules of tradition and convention by creating peculiar products will fare well in today's society. Stats for Guerrilla Hotel Pillows Trending: Older & Warm
Research: 35,078 clicks in 398 w
Interest: 4 minutes
Concept: Guerrilla Hotel Pillows
Related: 51 examples / 39 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: interactive wonderbra ad, durex puts ugly on your pillow, and cleavage made of 8,000 women.