Yesterday, commuters traveling through the busy train station of Liverpool Street in central London got a big show-stopping surprise as hundreds of people broke into a synchronized dance routine.
This was an organized guerrilla dance act organized by T-Mobile for an advert which will debut on UK, Channel 4 and YouTube today. What a publicity stunt! Well done, guys.
Normally ‘Flash Mob’ acts are a type of freedom-of-expression act where people get together in public spaces at a set time to carry out some quirky action before leaving quietly to themselves a few minutes later. This has been seen before, like the ‘No pants subway ride’ or the ‘public freeze’ sessions where hundreds of people freeze for a minute before walking off again.
Let's keep an eye out for that happy-go-dancing ad, ey!
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Concept: Guerrilla Flash Mob Campaigns
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Guerrilla Flash Mob Campaigns
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