From Flash Mobs to Exhibitionist Publicity Stunts

By: Jonathon Brown - Published: Nov 18, 2012
Whether it’s a brand trying to make its mark or a social activist trying to take a stand, publicity stunts are a great way to get attention. The key to an effective publicity stunt is its ability to create conversation, go viral and make people stop and stare. Being imaginative is another big part of the publicity stunt puzzle.

Examples of extreme stunts for social good are UK performance artist Mark McGowan eating the Queen’s favorite type of dog live on radio in protest of the Prince Phillips inhumane killing of a fox while hunting. PETA even went so far as encouraging supporters to cut off their own hair and mail it to the Olsen twins in protest of their affinity for fur fashion. Stats for 56 Stop-and-Stare Publicity Stunts Trending: Older & Buzzing
Research: 28,129 clicks in 183 w
Interest: 2.2 minutes
Concept: Publicity Stunts
Related: 365 examples / 281 photos
Segment: Neutral, 18-35
Comparison Set: 134 similar articles, including: bigfoot captured, miley cyrus photo leaks continue, and best buy fearful of people dressed like its employees.