This is one of the best ad campaign/publicity stunts I've seen, which involves aggressive bonus payouts for executives (since divvying out cash is no longer politically correct.) Smith and Wollensky Steakhouse will serve you their USDA Prime dry-aged steaks in return for your original stock certificates.
Although no one has taken them up on their Stocks for Steaks offer, Smith and Wollensky will accept certificates for any New York Stock Exchange or Nasdaq-listed stock.
Implications - This is an intelligent way for a company to capitalize on the increased attention being placed on international bankers right now. With the economy still in the dumps, it's possible that this campaign may anger some, but it's certainly a clever way to increase brand awareness.
Stats for Steak Trading
Trending: Older & Mild
Research: 2,069 clicks in 325 w
Interest: 4 minutes
Concept: Steak Trading
Related: 62 examples / 48 photos
Segment: Males, 18-35
Comparison Set: 23 similar articles, including: fun financial parodies, streetwise stock-trading babies, and rockstar soda promos.
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