Omaha Steaks Offers Free Lifetime Burgers in Exchange for a Tattoo
Grace Mahas — April 15, 2023 — Marketing
References: prnewswire
Omaha Steaks, a renowned heritage food brand, has created quite a stir on social media with its latest unusual challenge. The company is searching for one daring fan willing to get The Full Bun Tat – a hyperrealistic tattoo of a generously stacked burger – in exchange for a lifetime supply of its new premium steak burgers.
The intricate tattoo will be crafted by the acclaimed Southern California-based tattoo artist Steve Butcher, who is well-known for his incredibly realistic renditions of celebrities, athletes, food, and pets. With a staggering 1.2 million Instagram followers and frequent press mentions, Butcher's artistry is sure to attract attention.
However, there's a catch to this unique offer: the burger tattoo must cover an entire bun, meaning the participant's backside. The promotion runs until May 1st, and those brave enough can submit their names for consideration at omahasteaks.com/tattoo.
While the idea may seem wild at first glance, a recent Harris Poll commissioned by Omaha Steaks revealed that 22% of respondents would be willing to get a tattoo of a burger or steak, and nearly a third (30%) would go under the needle for a lifetime supply of burgers. Furthermore, the challenge has already received over 2,700 entries and counting since its launch on Wednesday, indicating that many are eager to go the extra mile (or, in this case, cover the entire area of their buttock) for an endless supply of delicious burgers.
Image Credit: Omaha Steaks
The intricate tattoo will be crafted by the acclaimed Southern California-based tattoo artist Steve Butcher, who is well-known for his incredibly realistic renditions of celebrities, athletes, food, and pets. With a staggering 1.2 million Instagram followers and frequent press mentions, Butcher's artistry is sure to attract attention.
However, there's a catch to this unique offer: the burger tattoo must cover an entire bun, meaning the participant's backside. The promotion runs until May 1st, and those brave enough can submit their names for consideration at omahasteaks.com/tattoo.
While the idea may seem wild at first glance, a recent Harris Poll commissioned by Omaha Steaks revealed that 22% of respondents would be willing to get a tattoo of a burger or steak, and nearly a third (30%) would go under the needle for a lifetime supply of burgers. Furthermore, the challenge has already received over 2,700 entries and counting since its launch on Wednesday, indicating that many are eager to go the extra mile (or, in this case, cover the entire area of their buttock) for an endless supply of delicious burgers.
Image Credit: Omaha Steaks
Trend Themes
1. Food-based Tattoo Challenges - Brands can harness social media buzz and generate consumer engagement by offering lifetime supplies of food in exchange for daring food-themed tattoos.
2. Celebrity Tattoo Artists - Tattoo artists with a strong social media presence could leverage their following to land brand partnerships and promotions like the one offered by Omaha Steaks.
3. Alternative Marketing Campaigns - Companies can draw attention to their brand and products by creating bold and unique marketing campaigns that attract social media attention.
Industry Implications
1. Food & Beverage - Food brands can create innovative marketing campaigns like Omaha Steaks' burger tattoo challenge to generate buzz and engage with consumers.
2. Tattooing - The tattoo industry can partner with brands to create unique promotions and generate new business opportunities.
3. Social Media - Social media platforms can benefit from increased engagement and user-generated content as a result of viral marketing campaigns like Omaha Steaks' burger tattoo challenge.
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