1600 paper panda bears showed up practically overnight in Nante, France as part of an awareness project by the WWF (the World Wildlife Federation). As they usually do in their publicity stunts, the WWF is promoting the protection of the deteriorating environment and the threat it brings to all species.
With this guerrilla campaign, the WWF hopes to shed light on the fact that there are only 1600 Pandas left in the world; by putting this exact amount of paper mache pandas in the heart of one town, their message is remarkably strong.
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By: Going Like Sixty - Published: May 14, 2009 • References: cakeheadlovesevil