Royal De Luxe's Amuse Gueule Stunt Advertises IDM's Bulthaup Kitchen Line

By: Meghan Young - Published: Oct 19, 2011 • References: espace-idm & neatorama
The Amuse Gueule advertising stunt, which roughly translates to 'tidbit' or 'appetizer,' is definitely one way of grabbing people's attention. Of course, it may inspire a few random and ultimately unnecessary phone calls to the police until people realize that this is, in fact, more art than vandalism.

Created by local street theater company Royal de Luxe for French homegoods retailer IDM, the Amuse Gueule advertising stunt ushers in the houseware company's new Bulthaup kitchen line. Granted, by the look of this sculpture, people might get the false impression that this line has been specially made for giants.

Located in Nantes, France, the Amuse Gueule advertising stunt is one not to be forgotten any time soon. In fact, like past publicity stunts, it is sure to be talked about for some time. Stats for Car-Impaling Forks Trending: Older & Chilly
Research: 1,218 clicks in 240 w
Interest: 2.3 minutes
Concept: Amuse Gueule
Related: 49 examples / 38 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: disintegrating city advertising, branding bomb books, and rocking nyc billboards.