The 'Close the Tap' campaign by For the Love of Water out of Capetown, South Africa is hoping to encourage people worldwide to think about the usage of resources and cut back. Using the social media platforms of Twitter and Facebook, it encourages people to post on Facebook or tweet using the hashtag #CloseTheTap, which will close the electronic faucet featured on its site.
To do so, the company is hoping to get over 10,000 social media posts. This isn't just a frivolous effort to gain publicity; the campaign is looking to remind people that their efforts do matter and that every bit helps. This is why it providea some great messages to tweet/post to remind you and your friends that small efforts like peeing in the shower or cutting one day of meat out of your diet can have a huge impact on the amount of water being used. I personally went with "Meat-free Mondays FTW! I'll be saving up to 7,000ℓ every week! What will you do?"
With great statistics on fresh water around the site, the educational campaign seeks to remind people of their individual significance on the amount of water being wasted or saved in the world.
Stats for Aqua-Saving Social Media Campaigns
Trending: Older & Mild
Research: 3,351 clicks in 211 w
Interest: 2.3 minutes
Concept: Close The Tap
Related: 98 examples / 75 photos
Segment: Neutral, 4-55+
Comparison Set: 36 similar articles, including: planet-loving marketplaces, sustainable residential sanctuaries, and green shower stunts.
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