These inventive social media campaigns are effective ways to interact with fans, reward them and drive up your brand's number of followers. Every brand's social media strategy varies slightly, but these campaigns are awesome sources of inspiration. Whether you're launching a scavenger hunt across multiple social networks, or simply asking fans to "like" a page in order to trigger a positive action, social media campaigns are a dynamic way to get your brand's name to spread virally.
One of the most rewarding parts of getting fans to participate in a social media campaign is recognizing their efforts to get a brand's attention. A prime example of this is Wendy's 'Pretzel Bacon Cheeseburger Love Songs' campaign, which turned tweets from users into a humorous ode to burgers.
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By: Laura McQuarrie - Published: Jul 30, 2013