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The 'Your Moments' App by Schweppes Makes the Mundane Beautiful

By: Laura McQuarrie - Published: • References: schweppesyourmoments & brandingmagazine
The 'Your Moments' app by Schweppes was created to collect daily happenings to reiterate that “every moment is unique and can happen everywhere.”

The app allows people to record "moments," no matter how small and upload them to the 'Your Moments' website. The site is an archive of small moments from all across Europe, organized by country of origin.

The site hosts small snippets of videos like babies doing cute things, the view on the drive to work and women putting on lipgloss. Although some of the "moments" may seem incredibly mundane, it is fascinating to see the moments people want to share. Schweppes will choose the best "moments" that transform the ordinary into the extraordinary, for use in an upcoming advertising campaigns across Europe.

Image Credit: iTunes Stats for Moment-Sharing Apps Trending: Older & Chilly
Traction: 1,247 clicks in 82 w
Interest: 0.6 minutes
Concept: Schweppes
Related: 87 examples / 67 photos
Segment: Neutral, 18-35
Comparison Set: 32 similar articles, including: bubbly underwater ads, stop motion apparel vids, and morbid video apps.