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This Smirnoff Europe Ad Works with Disabled People to Raise Money

By: Jen Chae - Published: • References: itunes.apple & youtube
A new Smirnoff Europe ad campaign collaborates with disabled people to help disabled people. Using the latest brainwave Emotiv EPOC technology, Smirnoff worked with a DJ to produce a track reflecting the mind of three physically disabled music lovers. This track, called Mindtunes, is now available on the iTunes store for purchase; its proceeds will be donated to Queen Elizabeth’s Foundation for disabled people.

This video outlines the whole story of how DJ Fresh collaborated to create this track. It is heart-warming, its music is feel-good. Overall, it reminds us that there is a creator inside each and every one of us; this is the exact message Smirnoff wanted to get across.

The track and video were followed by a twitter campaign called "#yoursforthemaking," in line with the project's philosophy that everyone has the mind to create. Stats for Musically Charitable Alcohol Ads Trending: Older & Average
Traction: 481 clicks in 68 w
Interest: > 3 minutes
Concept: Smirnoff Europe
Related: 60 examples / 46 photos
Segment: Neutral, 12-55
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