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The 'Create My Tweet' Campaign Promotes the Samsung Galaxy Note

By: Katherine Vong - Published: • References: facebook & psfk
To promote the Samsung Galaxy Note, a smartphone-tablet hybrid device with an advanced 'S' pen that allows for detailed drawings and sketches, the electronics brand has teamed up with some top illustrators on an interactive social media campaign called 'Create My Tweet.'

The Create My Tweet campaign, created by social media agency Jam, asks Samsung's Twitter followers to tweet @samsungmobile with artwork ideas. The participating illustrators -- Rose Stallard, Steven Wilson, Danny Sangra and Natasha Lawill -- will then draw some of the suggested ideas using the Samsung Galaxy Note's design tools. These design tools and functions are highlighted in Samsung's promotional video, which has the renowned illustrators pointing out the features they love on the Samsung Galaxy Note and how they are looking forward to sketching out the tweeted ideas. Stats for Crowdsourced Social Media Drawings Trending: Older & Warm
Traction: 3,325 clicks in 144 w
Interest: > 3 minutes
Concept: Samsung Galaxy Note
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
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