From Smartphone Brawl Videos to Dragon Dodging Cell Ads

By: Tana Makmanee - Aug 2, 2014
Seeking to differentiate themselves from growing competitors, brands are turning to humorous mobile marketing techniques to showcase smartphones in a more comical manner.

With the amount of mobile providers on the market, providing information based merely on stats and aesthetic appeal is no longer enough to garner attention. Seeking to create a longer-lasting impression, brands are creating flamboyant storylines and cinematic features to portray their products in a less straightforward manner, using humor to creative a positive association with the brand. From smartphone commercials that showcase wedding guests getting into brawls to those that unexpectedly break into song, these ads reflect a shift in marketing tactics toward more lighthearted and comical strategies.

These humorous mobile marketing tactics showcase a move towards more subtle, yet entertaining methods of consumer engagement.