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This Commercial Uses Dragons to Promote the Qualcomm Processor

By: Jonathon Brown - Published: • References: qualcomm & adweek
The Qualcomm processor is dubbed The Dragon in this new commercial, which borrows its theme from medieval times of dragons and knights.

Striking similar in aesthetic to the much celebrated Game of Thrones HBO series, this Qualcomm commercial starts off on a dramatic foot. However, it quickly turns humorous as the narrator builds up the dragon, before shrinking it down to size. You quickly realize this is a humorous ad as the knights stare and the tiny dragon with confusion dominated their faces.

The dragon time travels from the middle ages to present day and lands on a counter beside a phone that magically opens up. The dragon walks in and the Qualcomm processor is installed. Now wouldn't you love to have a dragon in your phone? Stats for Dragon Dodging Cellphone Ads Trending: Older & Mild
Traction: 613 clicks in 87 w
Interest: > 3 minutes
Concept: Qualcomm Processor
Related: 85 examples / 65 photos
Segment: Neutral, 12-55+
Comparison Set: 31 similar articles, including: mini mobile phone keyboards, literary smartphone chargers, and upcycled denim gadget covers.