The Amazon Fire Phone Campaign Cleverly Expands Demographic

By: Meghan Young - Published: Jul 21, 2014 • References: amazon & fastcompany
The Amazon Fire Phone might have been dubbed the 'ultimate mom phone,' yet the conglomerate is attempting to reel in a bigger demographic with its latest ad campaign. Clever and cute with a side of obnoxiousness, it stars two hipster kids sitting alone in a cafe scrolling through their new Amazon Fire Phones. A woman listens on as they list their favorite features nonchalantly.

Careful to add that a full free year of Amazon Prime is included in the plan, the Amazon Fire Phone ad campaign shows just how great a device it is for different age groups and genders. The little boy exclaims, "I've been on this earth nine years, I've never seen anything like it." Stats for Hipster Kids Smartphone Ads Trending: Older & Warm
Research: 2,901 clicks in 97 w
Interest: 0.9 minutes
Concept: Amazon Fire Phone
Related: 59 examples / 45 photos
Segment: Neutral, 12-55
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