From Digital Currency Commercials to Marketplace Supplier Meetups

By: Laura McQuarrie - Feb 11, 2016
Web retailers typically don't have to rely on traditional means of advertising to bolster sales, but these eCommerce campaigns reflect a growing movement from brands looking to secure a place in both the online and offline worlds.

eBay and Alibaba are just a few online giants that have released commercials that are traditionally associated with brick-and-mortar retailers. It's also worth noting that during the Super Bowl 50 this year, Amazon and PayPal are two leading web retailers that launched their first-ever Big Game advertisements.

eCommerce giants are also infiltrating the offline world with a number of creative stunts, including murals, pop-up shops, organized meetups to connect consumers and vendors, as well as partnerships with brick-and-mortar retailers so that products formerly exclusive to the web can be found in-store.