This Ad for PayPal Promotes Spending Time with Family Instead of Malls

By: Ady Floyd - Nov 14, 2015
References: paypal & adweek
PayPal created a series of shopping ads to promote the ease of online holiday shopping rather than attending busy malls. These shopping ads encourage families to spend more time together instead of shopping for one another separately.

The ad begins with two young boys who notice that their parents are home more often during the holidays, as opposed to going out and shopping. The boys express their concern about not getting any gifts for Christmas, because their parents always seem to be home with them. On Christmas morning, the siblings wake up and find countless wrapped presents beneath their tree.

PayPal hopes that the ads will increase online holiday shopping habits so that families with be able to spend more time together. While the commercials show that children still enjoy receiving gifts, they also stress that the holidays are better spent together and with loved ones.