The Amazon Super Bowl Commercial Reveals the Capabilities of 'Echo'

By: Laura McQuarrie - Feb 2, 2016
References: adweek
At the Super Bowl 50, the first-ever Amazon Super Bowl commercial will be revealed. Leading up to the major sporting and advertising event, Amazon has released several teasers that feature Alec Baldwin working alongside the smart Amazon Echo speaker.

In the #BaldwinBowl teasers, the actor is busy making plans for a party ahead of the big game. This second spot demonstrates the capabilities of Echo, who expertly makes a cheese order on command following a disaster in the kitchen. In this same theme, the Super Bowl ad will also share some of the amazing tasks that Echo can carry out.

While the final full-length advertising feature is still under wraps, Amazon has confirmed that Missy Elliott will be joining Echo and Alec Baldwin in its final spot.